A domain name is the first impression as this is what those accessing your website will see first. It is a definition of your brand which will either make people want to know more about you or to look for another site.
It is important to choose a domain name that will be a building block for your business and one that will make your website to have a better ranking on search engines. Below are some of the factors you need to keep in mind when choosing a domain name for your website:
- Get a brandable name, not a generic one: A brandable website name will be unique and this will make it stand out from other websites. Use domain name generating tools or make interesting words out of some common words using thesaurus. The name should be catchy as this is what will help in generating traffic to your website
- Keep it short: the shorter the domain name, the better it will be for your website. The websites that are ranked best based on Gaebler.com’s findings have a maximum of 6 characters for their domain names.
- Ease of typing: the domain name chosen should be easy to type and spell. A domain name that has to be repeated several times before another person is able to get it is not appropriate. A complex website will lead to mistyping and this will lead your visitors to other websites.
- Ease of pronunciation: the domain name should be easy to spell so that more people will share it using word of mouth. To test how simple a domain name is to spell, you can ask some of your friends to pronounce it and if they are not able to do so, look for a simpler name.
When choosing a domain name, think about your future needs. Choose a domain name that you will be comfortable to be associated with in the coming years. Changing a domain name will cost funds and may also lead to the loss of ranking. This is the reason why a domain name is as important as the content of your website.